Search Marketing Lab

digital growth solutions

What We Do

Attract, Engage, Convert


As an extension of our clients’ team, we lead SEO efforts through data-powered strategy and delivery. With proven methodologies, we understand your objectives, analyse, prioritise opportunities and design a clear roadmap. We then manage the implementation process to achieve the desired outcome.


At Search Marketing Lab, we design SEM campaigns with your business goals always at the heart of the strategy connecting your target audience with your products and/or services. As an ongoing process, we analyse, test and optimise your campaigns across paid search channels such as Google Ads to maximise ROI.


Our content marketing specialists will leverage data and research to scope and target the most rewarding opportunities. We work with specialist producers to develop engaging content that resonates with the target audience, performs highly in search engines and drives conversion metrics.


A well-designed conversion journey will not only complement your search marketing efforts but will also have a direct impact on the bottom line. Through behavioural data and qualitative research, we design customer-centric CRO solutions involving analytics, tracking, research, testing and designs.

” My team and I were fortunate to work with Roland at a critical time for our business. Not only did Roland deliver on expectation, he went over and above to provide better results, to future-proof solutions and to challenge ideas. “

Angela Grant,

Head of Digital Sales & Marketing 


“I had the pleasure of working with Roland on a range of GSK brands, such as Panadol, Voltaren and Sensodyne. His knowledge and expertise in the SEO space made understanding the ‘dark art’ of organic search engine marketing an easy process, and his effectiveness in delivery of technical recommendations was a huge benefit in our attempt to drive change in our approach. Roland is an energetic, detail and outcome oriented partner, and I would be delighted to work with him again.”

Richard Bennett, Head of Digital,


“Roland is an absolute joy to work with. He lends a high level of SEO and Digital expertise to every project or team he works with. He also has a true knack for connecting with people to communicate complex recommendations to website developers and product owners, and others working outside of SEO and/or Digital. Roland has a natural ability to lead – bringing clarity and direction to working groups and teams.”

Kate Duffield

Manager, Digital Content & SEO Strategy

Qantas Airlines

“I have had the pleasure of working with Roland over the last year on an SEO project. Roland delves into SEO with such enthusiasm and expertise whilst also giving his clients the know-how, tools and knowledge to maintain and optimise their SEO strategy.Roland’s positive attitude and infectious personality makes him always so enjoyable to work with.”

Kate Reekie, Marketing Manager,

AAT Kings

“I worked with Roland as a client of his, working on SEO. Roland has a great technical understanding and more importantly an ability to translate that into the best strategy for business. He was really communicative and able to understand our core objectives and work to achieve that.”

Landon Kahn, Head of Growth,

Todae Solar

Why Work With Us

Smarter Choice

Access a hands-on team with big agency experience, without the big agency hassles. We are search marketing partners, a team of senior consultants offering a smarter way brands can invest search budgets. We make our expertise and network directly accessible to businesses wanting a better approach to growth.

Remarkable Expertise

We’re truly solution orientated. For over a decade, our consultants have led strategies for large brands across travel, retail, finance, insurance and hospitality to name a few. We are not only known for being subject matter experts but also for the ability to translate that into the best strategy for business.

Training & Enablement

We are passionate about enabling our clients’ teams with the skills and technology they need to integrate search marketing practices in day to day activities. We believe this helps to maximise investment returns and ensures alignment on both, short and long term goals.

Personable Approach

Being a lean boutique consultancy allows us to offer a personable approach making the entire process more pleasant to our clients. We truly value positive collaboration and the collective harnessing of individual specialism for the greater good.

Ready to Discuss Your Project?

Explore how we can help