About The Lab

Who Are We

Search Marketing Lab is a collective of independent search experts that came together to help businesses expedite their digital growth through dedicated SEO, SEM, Content & CRO solutions.

Based in Sydney, with a remote-friendly approach, we’re excited to be offering our capabilities directly to businesses and agencies alike and we look forward to helping more clients unlock their full potential.

” My team and I were fortunate to work with Roland at a critical time for our business. Not only did Roland deliver on expectation, he went over and above to provide better results, to future-proof solutions and to challenge ideas. “

Angela Grant,

Head of Digital Sales & Marketing 


“Roland is an absolute joy to work with. He lends a high level of SEO and Digital expertise to every project or team he works with. He also has a true knack for connecting with people to communicate complex recommendations to website developers and product owners, and others working outside of SEO and/or Digital. Roland has a natural ability to lead – bringing clarity and direction to working groups and teams.”

Kate Duffield

Manager, Digital Content & SEO Strategy

Qantas Airlines

“I have had the pleasure of working with Roland over the last year on an SEO project. Roland delves into SEO with such enthusiasm and expertise whilst also giving his clients the know-how, tools and knowledge to maintain and optimise their SEO strategy.Roland’s positive attitude and infectious personality makes him always so enjoyable to work with.”

Kate Reekie, Marketing Manager,

AAT Kings

“I worked with Roland as a client of his, working on SEO. Roland has a great technical understanding and more importantly an ability to translate that into the best strategy for business. He was really communicative and able to understand our core objectives and work to achieve that.”

Landon Kahn, Head of Growth,

Todae Solar

For over a decade, we have been offering solutions to medium & large brands through various agencies including the world’s top three global agencies. Our aim is to help businesses navigate through the complex world of search marketing seamlessly and with clarity all the way to achieve growth and maximum ROI.



Keeping it real, no egos, love what we do.


Focused on our clients and their customers.


Always evolving and expressing uniqueness.

Raising The Bar

Aiming for higher standards & delivering to impressive levels.


Transparent, personable, energising and motivating.

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